The StoryBrand Approach To Podcasting: How To Connect With YOur Audience
Creating a successful podcast isn’t just about good content or slick production—it’s about telling a story that resonates with your audience. That’s where the StoryBrand framework comes in. Here’s how you can apply it to your podcast:
1. Identify the Problem
Every good story starts with a problem. What is your audience struggling with? Maybe they’re seeking inspiration, advice, or entertainment. Identify their problem and make sure your podcast addresses it.
2. Agitate the Problem
Once you’ve identified the problem, emphasize the pain points. Show your audience what’s at stake if they don’t address this issue. This creates urgency and helps them see why they need to keep listening.
3. Provide a Solution
Your podcast should offer a solution to the problem. Whether it’s through advice, storytelling, or expert interviews, your content needs to help your listeners overcome their challenges.
4. Position Yourself as the Guide
In the StoryBrand framework, you’re the guide, not the hero. Show empathy by understanding your audience’s struggles and authority by providing valuable insights. This builds trust and keeps people coming back to your podcast for more.
5. Include a Clear Call to Action
A successful podcast episode should always end with a clear call to action. Tell your listeners what to do next—whether it’s visiting your website, subscribing, or purchasing your service. Multiple calls to action increase the likelihood that your listeners will take the next step.
6. Vividly Paint the Picture of Success
Describe the success your audience will experience if they follow through. Paint a clear picture of what life will look like after they’ve solved their problem with the help of your podcast. Similarly, show the potential consequences of doing nothing—what will they miss out on if they don’t take action?
Need help crafting a StoryBranded podcast that engages your audience? At Soundwaves Audio, we specialize in using the StoryBrand framework to help you connect with your listeners and drive results. Contact us here.